Web Design

We got the Perfect solutions for you!

DigitalFairytales is a full service web design company covering Dorset and the UK for website design and development. So what do we mean by ‘The Perfect Digital Presence’ ? Before we start any website design project we take the time to fully understand your business. We research your brand, strategy, products, services and most importantly your customers so we can create an end result that is tailor made to you and your needs.

Our Process – Every website (and indeed customer) is unique but there are common aspects to every project



We will discuss with you what your goal is from the project. Anyone can design a pretty website; eye candy if you prefer. But unless clear goals have been defined for the purpose of the website you will not see the return on your investment.

Examples might include to increase enquiries about services, an uplift in sales, reducing bottlenecks in a sales pipeline or reducing traffic from mobile users.

Features & Design

We will choose an appropriate content management that is best suited to your needs and then specify the functionality that is required.

Depending on budget we may choose an appropriate theme for your site and customize it or alternatively we will design from scratch; in this instance we may provide wireframe layouts as part of the design process.


This is the stage of the project where the designs or chosen theme are implemented in code. This can take time but generally the site will be online on a test domain so you see progress as it happens.

We may use an online project management platform which you would be invited to join to track every stage of the process. Assets are maintained within a shared folder.

  • Bespoke design and development

    Designed and spec’d to meet your needs and your budget.

  • Easy to use content management systems

    Create, edit and delete pages, blog posts, articles and more without touching a single line of code.

  • Mobile responsive as standard

    No need to ask for a separate mobile version of your site. We build EVERYTHING to adapt seamlessly to phones, tablets and desktop.



This is the part of the project where you get to try and break the site! Test it on different devices, making sure it works as expected including on mobiles. Usability testing

Any changes that are required within the design and specification brief will be carried out. Changes that go beyond this would be chargeable.



Depending on the choice of platform for your site, we will train you or key members of your staff in the relevent aspects of managing it.

This can either be done in person at your place of work or via remote screen sharing.
We also provide a Knowledge Base with questions and answers, just in case you need more assistance in the feature.

Handover and launch

Handover and launch

When the site is ready to launch, we will make the necessary changes to the server, redirect the domain name and set up any required email addresses.

Additional works usually include setting up 301 redirects, implementing google analytics and webmaster tools.

  • Optimised for speed and security

    Our wordpress sites are hardened against attack and optimised to minimise load times even on poor connections.

  • Google analytics and webmaster tools

    We will set up your Google analytics and Google webmaster tools to ensure your site has the best relationship with the search giant.

  • Training and support

    We’re with you for the long haul. We train every client in person how to use their website’s back office and provide all the support you need as your online business grows.

Return of Investment

How much is a web site?

‘How much does a website cost ?’ is often the first question we get asked on an initial enquiry. It’s a fair question as we all have budgets to adhere to, but obviously its a similar question to ‘how much is a car?’ the answer being that it depends if you want a Fiat 500 or a Ferrari!

We believe it’s more important to consider what the return on your investment will be. So, if an eCommerce website will allow you to generate £1 million worth of sales in 12 months, then £50,000 or 5% is a very reasonable sum. Conversely if you are a charity and every penny earned is hard fought for then £500 would seem a lot. But as a guide we’ve created this graph to indicate what you would expect to get, typically for £X amount invested. We are always here to discuss your project and to come up with solutions that meet both your needs and your budget.

Show me and Example?
  • Example A

    Simple 5 page site based on a stock theme.

  • Example B

    As per example A plus up to 5 more pages and some custom design.

  • Example C

    As per example C plus half a day’s photography. 1 year’s free hosting. SEO audit.

  • Example D

    Up to 20 pages, custom design. 1 year’s free hosting. SEO audit.

  • Example E

    Unlimited pages, custom design. 1 year’s free hosting. SEO audit.

  • Example F

    Unlimited pages, custom design, location/product photography/video. 1 year’s free hosting. SEO audit.

  • Example G

    Unlimited pages, custom design, custom graphics, marketing plan. 1 year’s free hosting. SEO audit.

How much does a website cost (Chart)

Please Note
These examples are used to illustrate how far even a modest budget can go with DigitalFairytales. We will always endeavor to produce a package that matches your specific requirements.

Things included

Included with EVERY site

Regardless of budget, every newly built DigitalFairytales site comes with these benefits:

  • Built on a robust, scalable CMS (content management system) foundation so you can add more content yourself at no extra cost.
  • Training and support: We will ensure you know how manage your site through active training. And if you have a problem or just want to ask something, give us a call. We don’t charge for advice!
  • Our hosting is rock solid and backed up daily. Email hosting included too.
  • Google analytics: discover what drives traffic to your site so you can refine the content.


For companies based in Bournemouth, Poole, Ferndown, Wimborne, Dorset and further afield we are more than happy to act on a consultancy basis to work with your in-house web design team advising on all aspects of design, build, security, hosting and online marketing. Even if you would just like to discuss a future project give us a call on 07480 887171 or contact us below.

Ready to take your website to the next level?

If you’re ready to improve your website or are looking for someone to help you create something new without breaking the bank, we love to hear from you. Feel free to get in touch to find out more about us and how we can help you with your website needs.